SAIJI U2 PILLOW STAND
Bridging the Gap Between Comfort and Interaction
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Overview
As mobile habits evolve, traditional stands often fail to accommodate the diverse, dynamic ways we use our devices at home. Following extensive ethnographic research into user postures and scenarios , I developed this integrated Pillow-Stand. It empowers users to transition seamlessly between postures—whether reclining, lying, or sitting—while alleviating physical strain and enhancing modern app engagement.
Role
Product Manager
Location
Changsha, China
Too much time on your phone can cause a variety of physical aches and pains.
tenosynovitis
cervical spondylosis
lumbar spondylosis
chirobrachialgia
discover
2021 Q2 Mobile Internet Industry Data Research Report
According to statistics, in 2021, people will use their mobile phones for an average of 5.5 hours a day, accounting for 23% of the day.
5.5/24h
23%
Can't the phone stand products on the market avoid these body aches?
user interview
As users spend more and more time on their phones, they are no longer content to stay on one piece of furniture for a long time.
Using mobile phones for a long time, users have to change postures frequently.
1INSIGHT
2INSIGHT
furniture
posture
2017
2018
2019
2020
2021
Average daily mobile phone use time
4.0h
4.2h
4.7h
5.4h
5.5h
Can only be used on one piece of furniture
Cannot easy to carry around
Can only use in one posture
Cannot let users move their body
APPs daily usage time TOP8
With a single function, it can only meet the demand of watching videos, especially short video apps that occupy most of the time.
short video
31.6%
Instant Messaging
19.8%
online video
6.9%
games
6.3%
News
6.1%
Online Store
4.3%
reading
4.3%
search engine
2.4%
others
18.3%
Can only hold phone for a long time
Cannot help the use of the phone with any operation
3
INSIGHT
interaction
How might we reduce the physical burden of mobile phone use?
diverse furniture /diverse position /diverse interaction
HMW
ethnography
user observation
Observe the furniture and posture of using phone
BED
SOFA
TOILET
TABLE
RECLINER
1
prone lie
1
1
2
2
3
3
4
4
4
6
5
5
5
7
4
recline
6
On the table
7
stand
5
sit
3
supine lie
2
lateral lie
Long time no operation
Vertical&horizontal position
Both hands frequently
Vertical position
Both hands frequently
Horizontal position
One hand frequently
Vertical position
body strom
Experience different types of apps
Discover interactions in the process
online video
Instant Messaging
News
search engine
Online Store
short video
Instant Messaging
News
search engine
reading
Online Store
games
questionnaire
Jointly analyze user needs and market lacks
Maximize the value of design
high user need
low user need
high Market lack
low Market lack
REJECTED PROPOSAL
Facilitates frequent interaction
Upholstered furnitures always have pillows.
Users often use pillows to help them use their phones.
1
2
3
4
Suitable upholstered furniture
portable
lying&recline postures can be used
Strong collet
Flexible rotating shaft
Sufficient height
stable base
improve disadvantages
keep advantages
Solution for Design Goal 2&4
Solution for Design Goal 1&3
EPS foam particle
lycra
used for
4.7-7”device
3.5”
0.7”
5.3”
6”
11”
360°Rotatable Clamp
flexible arm
bean bag
silicone pad design
To wash
To install
U mini orange
#Small size
#for phone
#for phone (major)
#for ipad (additional)
#for ipad (major)
#for phone (additional)
#for ipad (major)
#for laptop (additional)
#for book (additional)
U orange
U Pro orange
U plus orange
Strategy analysis
Technology Adoption LifeCycle
innovators
2.5%
13.5%
34%
34%
16%
early adopters
early majority
late majority
laggards
Mainstream Markets
Late Markets
Early Markets
market development
market penetration
diversification
Diversified marketing strategy
product development
New Product
New Market
Existing Market
Existing Product
Ansoff matrix
For consumers, it is a product——with new functions and positions—— corresponding to a new consumer market. There is a gap to be crossed in the product lifecycle from an early markets to amainstream markets. We have to adopt a diversified marketing strategy.
Live Shopping helps customers buy products straight from live, interactive video sessions.
1
live commerce
They are able to connect and relate to their audience in a way that’s intimate and authentic.
2
KOL
(Key Opinion Leaders)
It is located next to the mobile phone store, which can directly attract target users to enter the store for experience and increase users' understanding of real products.
3
Offline experience store
